Energy Branding

With the energy industry reimagining itself seemingly in real time, companies are increasingly reexamining their brands to ensure that they reflect what they have become … and, more importantly, where they are heading and what they want to be.

During this period of transformation, engaging customers, prospects, employees, regulators and communities through powerful, authentic brands has never been more critical. While an energy company brand must resonate with each of these diverse audiences, each will have very different expectations, requirements, and pain points. Customers may be focused on price and performance, for example, while communities and regulators are more interested in environmental sustainability. Finding a common brand, if not common ground, can only be accomplished by understanding the needs and concerns of all audiences and developing a compelling narrative that resonates across the board … and is supported by specific messages for individual audiences.

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