Financial Services & Bank Branding

From boutiques gaining market share to digital disruptors expanding the competitive landscape – all within the context of increased regulatory scrutiny – the importance of a differentiated B2B financial services brand has never been more critical.

Guggenheim Partners

Repositioning a longstanding brand to fully leverage new, transformative acquisitions

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Some of Our Clients

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Insights on Financial Services Branding

Taking a Financial Brand from Legendary to Contemporary

Can a legendary brand be a bad thing? That was the question facing Guggenheim Partners when it set out to evaluate its long-standing brand. The firm struggled to identify the relevance of the Guggenheim name to today’s investors. How does association with a 150-year-old family, no matter how illustrious, benefit a 21st century investment manager?

Launching a New Financial Services Brand: A Look Behind the Scenes

We talked to Jaime Kalfus, Global Head of Brand Experience for J.P. Morgan Asset Management, about how she and her team view a successful brand launch as a journey, not a destination.

Using Brand to Navigate Disruption in Financial Services

Depending on your outlook, the financial services industry is either an incredibly scary or extremely exciting place to be. More than any other industry, financial companies are facing a paradigm shift brought on by the perfect storm of digitalization, increased regulatory scrutiny and changing demographic profiles and preferences of both clients and workforce.