Zelis’ new brand, founded on an invitation to “Experience Zelis,” was the source of a challenge: how to translate this distinct feeling – something based on in-person, first-hand interactions – into a health care technology brand that resonated throughout each touchpoint along the B2B customer journey.
In business, growth is more than important – it’s essential. But chasing annual revenue and profit goals, whether by building upon existing relationships or expanding into new markets, can sometimes come at the expense of a company’s core position in the marketplace: its brand.
The need for powerful storytelling has become a common refrain among marketers as they think about how to better connect with audiences. With ever-increasing opportunities for brands and audiences to interact digitally, marketers know they need to find ways to cut through the noise and engage with audiences at a deeper level – and film is an increasingly important tool for doing just that.