Zelis’ new brand, founded on an invitation to “Experience Zelis,” was the source of a challenge: how to translate this distinct feeling – something based on in-person, first-hand interactions – into a healthcare technology brand that resonated throughout each touchpoint along the B2B customer journey.
To maximize ROI, healthcare branding strategies must translate these investments into meaningful benefits for all audiences. Precisely because healthcare touches people’s lives so deeply, the perils of failing to deliver a strong, authentic brand can be severe. Patients, caregivers and staff need to trust the services and/or products you deliver and have confidence in your organization’s culture and commitment to ethical practices. For many patients and caregivers, your people are your brand. So your teams must be empowered and encouraged to live your brand with commitment and enthusiasm.
As a healthcare branding agency, we partner to build brands that drive value creation by transforming complex clinical services into stories that resonate with patients, payers, providers and employees.
We know how to strike the intricate balance of innovation, compliance and care that defines healthcare branding. Whether you’re pioneering new treatments or reducing operational friction, we’re here to help you craft a brand that communicates your vision and speaks to the heart.