You’ve heard these statements from professional services firms before: “We are committed to meeting client needs,” “We have deep industry expertise,” “We have a culture of transparency and trust,” These statements might be true, but they are also completely forgettable. They do nothing to make the firm stand out.
Finding a unique brand position in a field as crowded and competitive as professional services isn’t easy. But it’s worth the effort. Going to market with a compelling and highly differentiated brand can help you shift from being one of many to one in a million.
In this audio whitepaper, we examine:
– The current Professional Services branding landscape
– How to start building a differentiated brand
– The role that content can play in breaking through the clutter
The traditional lines between technology and management consulting are blurring. And consulting firms of all sizes are trying to keep up, broadening the scope of their offering (often through acquisitions) to meet the increasing demand for technology solutions and services.
We first looked at this situation in 2015, when we read the TBR 2015 Professional…
For those in search of the right relationship, messages from professional services firms can take on a familiar ring. “We are committed to meeting client needs.” “We have deep industry expertise.” “We have a culture of transparency and trust.” These statements may be true—in fact, it’s quite important that they are. But while…
This was the question raised in a recent Forbes articles. And it’s an important one, especially for professional services firms for which “thought leadership is one of the most powerful methodologies for generating new business opportunities.” Talk about ROI! It’s no wonder professional services firms have collectively become content powerhouses.
The Content Conundrum…