In today’s B2B marketing landscape, all B2B brands are content publishers and all B2B marketers are content marketers. We fulfill these roles at varying levels, but none of us can escape the importance of content – useful, relevant and accessible information – in the B2B buyers journey. Here are some of our recommendations for what to read right now as it relates to B2B content marketing.
Content Marketing Institute’s annual research report on B2B content marketing trends is a must-read for all B2B marketers. This comprehensive report covers benchmarks, budgets and trends for B2B brands across North America. It’s a creative tool for assessing how your content marketing program measures up to your peers’. Read the full report.
If you’re looking for more organic traffic to your website (who isn’t?), then link building is a must. In this in-depth article, SEO experts, Moz, provide a comprehensive guide for any marketer looking to build or brush-up on their link building strategy. Grow popularity and links.
As content marketing becomes more visual, B2B marketers are increasingly leaning on video as a powerful tool in their content marketing arsenal. Unique in its ability to engage audiences with imagery, voices, and music simultaneously, video builds an instant emotional connection between subject and viewer. The phrase “moving pictures” doesn’t merely refer to images with action, but bespeaks video’s unparalleled storytelling ability. In this article, Content Marketing Institute shares a generous list of ideas and considerations for creating impactful video content, using real examples. Get the 23.
For consumer-facing brands user-generated content (UGC) is no longer a trends; it’s a core part of the marketing toolkit. Why? Simply put: it works. In fact, a comScore study found that consumers engaged with brands 28% more when they consumed a mix of professional and user-generated content.
Can UGC work for B2B brands? This article makes a compelling case for why B2B marketers should consider incorporating UGC into their marketing plan (it also backs this case up with three B2B success stories).
For those that are already convince, here are five helpful strategies for getting started.
This was the question raised in a recent Forbes articles. And it’s an important one, especially for professional services firms for which “thought leadership is one of the most powerful methodologies for generating new business opportunities.” Talk about ROI! It’s no wonder professional services firms have collectively become content powerhouses.
The Content Conundrum…
In today’s content-driven B2B marketing landscape, a compelling, user-centric content strategy can be a brand’s most powerful tool for connecting with prospects and clients. To be truly effective, a content strategy must be based on a clear understanding of and alignment to specific customer needs and consumption preferences throughout their decision…
Exclamation points. Trending lingo. Emoji. When it comes to B2B brand voice, these may not be the first things that come to mind, but with the explosion of digital content and the increasing importance of social media in the B2B buying cycle, that’s rapidly changing. Many B2B companies are beginning to sound more and…