B2Beat: Cross-Channel Customer Experience, and Marketers Leading the Transformation Charge

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We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This month, a timely webinar on customer experience, the Adweek 50, and a unique perspective on what it takes to succeed today.


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Achieving a Cohesive Cross-Channel Customer View to Improve Interactions.

True one-to-one interaction is a key goal of customer experience. But according to a recent CMO Council study, only seven percent of marketers consistently create these individualized experiences across all channels. This webinar from the CMO Council focuses on the importance of coordinated cross-channel messaging.

from CMO Council

The Media, Marketing and Tech Execs Leading the Charge Toward Transformation.

Two themes define this year’s annual Adweek 50 list: transformation and automation. These notable execs are harnessing the ever-changing business landscape to deliver more customers, increase revenue, and improve the user experience.

from Adweek

The Key to Success in 2018? There Isn’t One.

One-size-fits-all strategies aren’t effective in the midst of fast-paced transformation. Embracing ambiguity and uncertainty may be the essential requirement for operating in a modern world.

from Fast Company

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Four Principles to Ensure Your B2B Brand and Culture Align

The legendary management consultant, educator, and author Peter Drucker liked to say that “culture eats strategy for breakfast.” The best-laid strategic plans invariably hit a wall if they are not aligned with the organization’s culture — the beliefs and behaviors that determine how a company’s employees and management interact and handle business transactions…

Human-Centered Branding and B2B Customer Obsession

Today is the age of the customer, where power has shifted from companies to customers and organizations everywhere are rethinking the way they interact with customers to drive engagement, loyalty, and growth. CMOs and marketing leaders are at the helm of this change, charged with adopting more customer-oriented way of operating in order to…

Seven Principles for M&A Branding Success

From a business perspective, few things are as critical to get right as a major merger or acquisition — and few things are as challenging. On the long list of considerations during M&A activity, merger branding is one of the most crucial. Not getting brand right is a key reason that, according to the…