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We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This month, a timely webinar on customer experience, the Adweek 50, and a unique perspective on what it takes to succeed today.

 

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Achieving a Cohesive Cross-Channel Customer View to Improve Interactions.

True one-to-one interaction is a key goal of customer experience. But according to a recent CMO Council study, only seven percent of marketers consistently create these individualized experiences across all channels. This webinar from the CMO Council focuses on the importance of coordinated cross-channel messaging.

from CMO Council


The Media, Marketing and Tech Execs Leading the Charge Toward Transformation.

Two themes define this year’s annual Adweek 50 list: transformation and automation. These notable execs are harnessing the ever-changing business landscape to deliver more customers, increase revenue, and improve the user experience.

from Adweek


The Key to Success in 2018? There Isn’t One.

One-size-fits-all strategies aren’t effective in the midst of fast-paced transformation. Embracing ambiguity and uncertainty may be the essential requirement for operating in a modern world.

from Fast Company