b2beat logo

We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This month, how marketers can start integrating AI into their work, ideas for reinventing innovation, and intriguing predictions for the future of tech.

Like what you read? Be sure to sign up for our newsletter to get our latest insights — straight to your inbox.


How Marketers Can Start Integrating AI in Their Work

The sophistication of AI technologies has already advanced further and faster than most marketers’ ability to actually make use of them. But there are steps companies can take today. Harvard Business Review offers some concrete examples of how AI can help make marketing more effective.

from Harvard Business Review


Reinventing Innovation: Pioneering Brands Tell How They Do It

In a global study of over 1,200 companies, executives explain how their businesses are collaborating with a broader set of stakeholders to reap greater rewards from their innovation efforts. Take a closer look at 5 key takeaways that offer a blueprint to guide strategy through execution.

from PwC


Wired’s Predictions for Bots, Blockchains, Cyberattacks, Crispr and More 

The future is really scary — or really exciting. Or both? In Wired’s fascinating list of predictions, robots will transform retail, power grids will be attacked by hackers, and your emotional state will be an open book.

from Wired