They are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. The key to getting inside is providing executives with something they need but can’t get elsewhere: relevant content.
We bring you the latest trending and newsworthy articles in B2B branding and marketing.
This month, how marketers can start integrating AI into their work, ideas for reinventing innovation, and intriguing predictions for the future of tech.
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The sophistication of AI technologies has already advanced further and faster than most marketers’ ability to actually make use of them. But there are steps companies can take today. Harvard Business Review offers some concrete examples of how AI can help make marketing more effective.
from Harvard Business Review
In a global study of over 1,200 companies, executives explain how their businesses are collaborating with a broader set of stakeholders to reap greater rewards from their innovation efforts. Take a closer look at 5 key takeaways that offer a blueprint to guide strategy through execution.
The future is really scary — or really exciting. Or both? In Wired’s fascinating list of predictions, robots will transform retail, power grids will be attacked by hackers, and your emotional state will be an open book.
Customer experience. The phrase has become ubiquitous in branding and marketing circles. In the B2C world, its relevance is obvious: delight your customers at every “touchpoint,” whether on your website, in a retail environment, on the phone, or when they’re using your product or service.
But what does customer experience mean in the B2B…