We bring you the latest trending and newsworthy articles in B2B branding and marketing.
This month, the CMO as creative accelerator, and some compelling reasons to keep your words short and sweet.
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David Redhill, global CMO of Deloitte Consulting, says that business and creativity are increasingly interdependent: “Business models have been upended by the digital revolution, putting the customer at the center of the equation. Creating individual emotional connections with those customers requires unprecedented levels of creativity, empathy, imagination, and storytelling.” In this fascinating interview, he explains how CMOs may be ideally positioned to guide the marketing organization — and the entire enterprise — to the next breakthrough.
Agile marketing, a set of methodologies based on agile software development, can help break down organizational silos and get things done quickly and efficiently. The idea is to collocate a group of people across business units to work on solving a common problem via focused collaboration, testing, iteration, and data insights. Read how companies are leveraging this development concept.
Steve Jobs once said, “Simple can be harder than complex.” Which is why it’s hard to express your ideas simply. Anyone can write long, confusing sentences and speak in esoteric jargon. But simplicity is worth pursuing because it “can move mountains,” according to Jobs. Consultant and author Carmine Gallo has some interesting thoughts on how to use simple language to create more effective communications.