Rising client expectations have made delivering an exceptional B2B brand experience more critical than ever. To respond effectively, many organizations are turning to service design to reimagine and revamp the client experience at every stage of their journey. But to design a successful journey, you must know your starting point.
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To delight your clients, you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. The acclaimed new book Woo, Wow, and Win by Thomas A. Stewart and Patricia O’Connell shows you how businesses of all kinds are using service design to create memorable experiences for their…
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Find Your Wow: Bring Your B2B Brand to Life
Presented by DeSantis Breindel and the authors of Woo, Wow, and Win, the award-winning book on service design.
A great B2B brand can woo clients, but only a great experience can wow them. And experience doesn’t happen by accident. Using service design, you can deliver experiences that maximize the value of your brand, accelerate growth, and win both repeat business and new clients. Watch this webinar recording to learn how to build the wow into every interaction with your clients.
In this webinar recording, you will learn how to:
Apply the five principles of service design and delivery to embed your brand throughout the organization
Identify critical client interactions – the moments that can make or break your brand
Find your “Road to Ahhh” – the path that translates your brand into client delight and loyalty
Use service design to strengthen marketing’s role in innovation and its impact along the entire client journey
Thomas A. Stewart
Tom is the executive director of the National Center for the Middle Market. He has served as chief marketing and knowledge officer for consulting firm Booz & Company (now Strategy&) and editor and managing director of Harvard Business Review. He was also a member of the Board of Editors of Fortune magazine.
Patricia is president of Aerten Consulting and the co-author of the New York Times bestseller How Excellent Companies Avoid Dumb Things: Breaking the Eight Hidden Barriers that Plague Even the Best Businesses and a twelve-year veteran of BloombergBusinessweek.com, where she served as news editor and management editor.