b2beat logo

We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This month, the best UI of 2017, predictions about “a year of reckoning,” and thoughts on the customer experience revolution.


Like what you read? Be sure to sign up for our newsletter to get our latest insights — straight to your inbox.

The Best Interface Designs of 2017

2017 brought us a host of insanely creative user interfaces. From Instagram’s polling sticker to the Oculus Dash— which radically rethinks the flat desktop screen as something more like the command bridge of the starship — here are a few of the most amazing UI debuts of the year.

from Fastcodesign

A Year of Reckoning

Economies are growing. Stock markets are climbing. Employment is healthy. These are all positive signs of the marketplace as a whole. But the fate of individual companies has never been more uncertain, and the window of opportunity is closing for many companies unprepared or unable to adapt to new market realities. Forrester takes a look at the decisive actions companies will need to take to prosper in the coming year.

from Forrester

Will 2018 Be the Year of the Responsive Organization?

Will online communities become the center of the customer journey? Can blockchain revolutionize collaboration with customers? Vanessa DiMauro, CEO of Leader Networks, makes the case for a transformative year to come.

from CMO.com

Four Principles to Ensure Your B2B Brand and Culture Align

The legendary management consultant, educator, and author Peter Drucker liked to say that “culture eats strategy for breakfast.” The best-laid strategic plans invariably hit a wall if they are not aligned with the organization’s culture — the beliefs and behaviors that determine how a company’s employees and management interact and handle business transactions…

Human-Centered Branding and B2B Customer Obsession

Today is the age of the customer, where power has shifted from companies to customers and organizations everywhere are rethinking the way they interact with customers to drive engagement, loyalty, and growth. CMOs and marketing leaders are at the helm of this change, charged with adopting more customer-oriented way of operating in order to…