B2Beat: How B2B Marketers Successfully Use Data

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We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This month, an exploration of the future of marketing via data-driven strategies and automation platforms, as well as a look at how to implement profitable pricing practices.

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How Data-Driven Tactics and Strategies are Being Leveraged by Successful B2B Marketers

Dun & Bradstreet surveyed more than 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. The resulting report reveals the biggest obstacles and opportunities that are shaping the B2B sales and marketing landscape in 2018 and beyond.

from Dun & Bradstreet


A Comprehensive Review of B2B Marketing Automation Platforms

This 48-page report takes a comprehensive look at the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges. It reviews 15 of the leading platforms, including Salesforce Pardot, Hubspot, IBM Watson Marketing and Oracle Eloqua.

from MarTech Today


How B2B Companies Can Set the Right Pricing Strategy

In a new survey, most companies cited pricing as a high priority, but 85% say they have significant room for improvement in pricing. Top performers set pricing at the transaction level, align sales incentives with pricing strategy, and invest more heavily in ongoing training and tools. In this report, read how these companies make shrewd and effective pricing decisions.

from Bain & Company

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M&A Check-List: Top 3 Priorities for Tech Marketers

According to Dealogic, a record $962.6 billion worth of cross-border deals have been announced via 5,498 transactions so far this year. This represents a 38% increase in volume year-on-year ($696.1 billion in 2017 YTD), despite deal activity having dropped 18% over the same period (6,680 deals in 2017…

How to Build a B2B Technology Brand That Resonates with the C-suite

SailPoint, a worldwide industry leader in identity and access management, had succeeded in winning over technical buyers with its superior products. But it struggled to connect with the C-suite and business executives who were becoming increasingly involved in security and IT purchase decisions— and who did not prioritize identity management as a critical IT…

13 Strategies to Help Your Global Brand Maintain Its Local Roots

Local businesses struggle to compete with the big conglomerates and internet businesses luring their customer base away with convenient shopping at low prices. But the local scene has made a resurgence, thanks in part to millennials who want to “shop small” and support entrepreneurs in their own backyards. In fact, nearly half of consumers in…