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Dun & Bradstreet surveyed more than 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. The resulting report reveals the biggest obstacles and opportunities that are shaping the B2B sales and marketing landscape in 2018 and beyond.
from Dun & Bradstreet
This 48-page report takes a comprehensive look at the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges. It reviews 15 of the leading platforms, including Salesforce Pardot, Hubspot, IBM Watson Marketing and Oracle Eloqua.
from MarTech Today
In a new survey, most companies cited pricing as a high priority, but 85% say they have significant room for improvement in pricing. Top performers set pricing at the transaction level, align sales incentives with pricing strategy, and invest more heavily in ongoing training and tools. In this report, read how these companies make shrewd and effective pricing decisions.
from Bain & Company
According to Dealogic, a record $962.6 billion worth of cross-border deals have been announced via 5,498 transactions so far this year. This represents a 38% increase in volume year-on-year ($696.1 billion in 2017 YTD), despite deal activity having dropped 18% over the same period (6,680 deals in 2017…
SailPoint, a worldwide industry leader in identity and access management, had succeeded in winning over technical buyers with its superior products. But it struggled to connect with the C-suite and business executives who were becoming increasingly involved in security and IT purchase decisions— and who did not prioritize identity management as a critical IT…
Local businesses struggle to compete with the big conglomerates and internet businesses luring their customer base away with convenient shopping at low prices. But the local scene has made a resurgence, thanks in part to millennials who want to “shop small” and support entrepreneurs in their own backyards. In fact, nearly half of consumers in…