We bring you the latest trending and newsworthy articles in B2B branding and marketing.
This month, an exploration of the future of marketing via data-driven strategies and automation platforms, as well as a look at how to implement profitable pricing practices.
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Dun & Bradstreet surveyed more than 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. The resulting report reveals the biggest obstacles and opportunities that are shaping the B2B sales and marketing landscape in 2018 and beyond.
from Dun & Bradstreet
This 48-page report takes a comprehensive look at the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges. It reviews 15 of the leading platforms, including Salesforce Pardot, Hubspot, IBM Watson Marketing and Oracle Eloqua.
from MarTech Today
In a new survey, most companies cited pricing as a high priority, but 85% say they have significant room for improvement in pricing. Top performers set pricing at the transaction level, align sales incentives with pricing strategy, and invest more heavily in ongoing training and tools. In this report, read how these companies make shrewd and effective pricing decisions.
from Bain & Company