B2Beat: How Marketers Should Approach GDPR

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We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This month, the intersection of marketing and data protection, events and conferences you shouldn’t miss, and the impact of design.

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Marketing in a GDPR World: A Q&A With Gartner

Is GDPR a challenge or an opportunity? Maybe both. In this short but informative interview, Andrew Frank, VP and analyst at Gartner, takes top-level view at the new landscape of privacy and data security.

from CMO.com

10 Not-to-Miss Marketing Conferences

B2B marketing and branding is constantly evolving, and staying up-to-date on strategy, technology, culture, regulation, and more is critical. Most of us have busy professional and personal schedules, so this can be tough — intensive conferences are great way to cram a lot of learning into a short timeframe.

With opportunities for learning and networking in mind, we’ve curated a list of 10 not-to-miss B2B branding and marketing conferences to consider adding to your 2018-2019 schedule.

from DeSantis Breindel

We Are All Fluent in the Language of Pictures

In a fascinating TED talk packed with witty, whimsical drawings, artist Christoph Niemann takes us on a funny and charming visual tour that shows how artists tap into our emotions and minds — all without words. The lessons have a lot to teach those of us who use imagery in marketing.

from TED Radio Hour


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CMOs and CIOs: Partners in the New Digital Customer Experience

In 2012, a Gartner analyst famously predicted that by 2017 marketing technology budgets would be bigger than IT technology budgets.  In most organizations, budget means power, so Gartner’s prediction spurred speculation that the CMO-CIO relationship might become a testy one.  Within a year, we saw headlines like this one in the Harvard Business…

The Many Colors of Branding Success

Every year, Fortune ranks the world’s top companies across a range of criteria. Looking at the classic Fortune 100, the more recent list of Unicorns (private startups that are valued at $1 billion or more), and other lists, we were curious to see how color was used in the brand identities of these successful…

When the Best Technology Isn’t Enough

When B2B technology companies seek branding help, it’s often for a similar reason: their formerly product-focused, sales-driven organization needs a brand that goes beyond what they do and tells a larger story that elevates their position in the market. This quest to minimize the role of products often raises doubts internally. More…