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We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This month, making sense of the flood of B2B data and an insightful survey of global executives.

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How to Master B2B Customer Data

Did you know that 33 percent of CEOs believe revenue generation is the primary responsibility of marketing? As this article from Dun & Bradstreet says: yikes. But mastering the tsunami of data pouring into marketing and sales can be daunting. Here, some good observations and ideas from D&B’s director of content.

from Dun & Bradstreet


Views From the C-Suite: An Annual Survey of Global Business Executives

This survey offers a deep dive into the thoughts and predictions of more than 400 global executives. The takeaway: a clear trend toward a broader leadership role amid geopolitical tensions, technological disruption, and economic uncertainty. Take a look at the full report for some illuminating insights.

from A.T. Kearney


Was Andy Warhol the First Multichannel Marketer?

He hit every medium — silkscreen, painting, sculpture, publishing, television — and wholeheartedly embraced technology. In this article, the author makes the case for Warhol’s marketing genius and his profound influence on advertising.

from CMO.com