We bring you the latest trending and newsworthy articles in B2B branding and marketing.
This month, making sense of the flood of B2B data and an insightful survey of global executives.
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Did you know that 33 percent of CEOs believe revenue generation is the primary responsibility of marketing? As this article from Dun & Bradstreet says: yikes. But mastering the tsunami of data pouring into marketing and sales can be daunting. Here, some good observations and ideas from D&B’s director of content.
from Dun & Bradstreet
This survey offers a deep dive into the thoughts and predictions of more than 400 global executives. The takeaway: a clear trend toward a broader leadership role amid geopolitical tensions, technological disruption, and economic uncertainty. Take a look at the full report for some illuminating insights.
from A.T. Kearney
He hit every medium — silkscreen, painting, sculpture, publishing, television — and wholeheartedly embraced technology. In this article, the author makes the case for Warhol’s marketing genius and his profound influence on advertising.