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We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This week, we explore the invisible CEO, this year’s winning entries from the D&AD Awards, and what content creators really think about branded video.

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The Invisible CEO

A troubling comment on the state of employee engagement, a recent survey revealed that nearly a quarter of American workers at large enterprises can’t name their CEO, and a third can’t identify their faces. How can more frequent—and more effective—internal communications make employees feel more connected to leadership?

from theEMPLOYEEapp


D&AD’s Professional Award Winners

A feast for the eyes! Design lovers will enjoy browsing the winning entries from 2017’s prestigious D&AD Awards, which honors excellence in creativity across a wide range of disciplines. Be sure to check out the Black Pencils, the highest level awarded.

from D&AD


What Do Content Creators Really Think About Branded Video?

The big takeaway from the media-saturated people behind branded videos? Authenticity, (read: real people), empowerment, and unobtrusiveness are what make a good ad experience. Humor doesn’t hurt either!

from Adweek