b2beat logo

We bring you the latest trending and newsworthy articles in B2B branding and marketing.

This week, we explore the invisible CEO, this year’s winning entries from the D&AD Awards, and what content creators really think about branded video.

Like what you read? Be sure to sign up for our newsletter to get our latest insights–straight to your inbox.

The Invisible CEO

A troubling comment on the state of employee engagement, a recent survey revealed that nearly a quarter of American workers at large enterprises can’t name their CEO, and a third can’t identify their faces. How can more frequent—and more effective—internal communications make employees feel more connected to leadership?

from theEMPLOYEEapp

D&AD’s Professional Award Winners

A feast for the eyes! Design lovers will enjoy browsing the winning entries from 2017’s prestigious D&AD Awards, which honors excellence in creativity across a wide range of disciplines. Be sure to check out the Black Pencils, the highest level awarded.

from D&AD

What Do Content Creators Really Think About Branded Video?

The big takeaway from the media-saturated people behind branded videos? Authenticity, (read: real people), empowerment, and unobtrusiveness are what make a good ad experience. Humor doesn’t hurt either!

from Adweek