Life Science Branding and Marketing: Best Content of Q1

Q1 2012 purple trophy

The “Best Content” series brings you a handful of the most thought-provoking and informative articles related to life science branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience.  

On March 1, Eye for Pharma published it’s special report which featured great insights into integrated marketing strategy and trends for the pharma industry. Here are a few from the list, among others, we found especially informative and helpful.

The Value of Making Content Easy to Share
For any pharma company looking to develop an engaging marketing campaign, it’s important to remember that in today’s hyper-digital world, sharing is everything. By creating content that is ‘shareworthy” pharma companies can spread the word to their target audience more effectively and easily. This article details the importance of not just content, but quality content in creating a social media campaign for a pharmaceutical company.

How Pharma Can Make the Most of Social Media
It isn’t enough these days to just create a social media account and post content, especially in the pharmaceutical industry, which is gradually gaining more of a presence on social media platforms. This article outlines how imperative it is for pharma companies to not only listen to what an audience is saying on social media, but also to band together and plan a social media strategy that is useable and logical.  After all, the end result is what counts.

What Tablets Can Do for Pharma CRM
Anyone in sales knows how time consuming and laborious it is to maintain and manage CRM efforts. But pharmaceutical reps can circumvent this process by using digital devices, such as tablets, to present and accumulate feedback on marketing materials. This article explains how implementing, automating, and embracing digital devices in pharma CRM will ultimately lead to better results for everyone.

Pharma Marketing and Storytelling
Storytelling is a key component of any successful branding and marketing strategy. In order to get internal stakeholders on board with a marketing plan’s objectives, it has to be appealing and accessible to the different perspectives and viewpoints of all involved in its implementation. This article outlines the different ways pharma companies can create a strategic marketing plan that will engage the necessary internal audiences and, ultimately, help the company grow.

What Pharma Can Learn from the Railroads and IBM
In the 1980’s, IBM’s future looked bleak until a new CEO took the reigns and made the decision to shift the company from a product-driven strategy to a customer-driven one. This transition made all the difference: the stock price of the company grew nearly ten fold over a ten-year period. What can a pharmaceutical company learn from such success? This article recently featured in TechCrunch explores the notion of reinvention and why this idea will play a crucial role in the survival of the pharma industry.

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