Finding a unique brand position in a field as crowded and competitive as asset management isn’t easy. It’s tempting to fall back on safe ideas and tired claims. But in today’s financial climate, there’s nothing “safe” about an undifferentiated brand. This whitepaper examines best practices for creating a distinctive and compelling brand position in asset management.
In partnership with the National Venture Capital Association, the Brand Influence Guide for Venture Capital (BIG:VC) explores the importance of brand management in the VC industry. For BIG:VC, we surveyed venture capitalists, startup CEOs and limited partners from the NVCA and the Dow Jones Venture Source data base, collecting more than 370 responses around questions pertaining to VC brand perceptions and behaviors.
The research uncovered the messages and channels that can empower venture investors to better connect with their most important audiences. It also revealed significant gaps between which messages VC firms believe resonates versus what perceptions venture-backed CEOs embrace.
Check out the highlights in the infographic below:
About the author
Howard Breindel is a cofounder of DeSantis Breindel. He works with visionary leaders across B2B industries whose companies are at critical inflection points, helping them harness the power of brand to grow their business.