What is the Role of Branding in Asset Management?

New research takes a 360 degree view on the role that brand plays in the asset management industry.

Officially launching next week, the Brand Influence Guide for Asset Management (BIG:AM) aimed to understand how effective asset managers are in communicating a differentiated value proposition to the marketplace, and if, and how, firms are leveraging brand to connect with the audiences most critical to their success. We partnered with the Institutional Investor Institute to get perspectives from asset managers, investment consultants and institutional investors.

Sign up for the webinar, being held on Thursday, October 29, at noon ET, to get a deeper look at the findings.

In the meantime, check out highlights in the infographic below:

 

Share This