Build the Right Team for a Customer Experience Home Run

Your company already has the team players you need to win at CX. Here's how to mobilize them.
interlinked people in a graphic diagram

Brands that deliver powerful experiences do so with purpose. They build personas to understand their customers. They map customer journeys to visualize and consider all touch points, channels and moments in which a customer interacts with the brand. They create principles to guide and inform the experience they deliver. And they build the best team, combining the skills, influence and knowledge to get customer experience done right. In a recent Forbes article, Howard Breindel offered tips for assembling a stellar roster to bring in a CX grand slam.

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