Employee Engagement

Do Companies Need to Treat Employees and Recruits More Like Customers?

Earlier this year, Harvard Business Review published an interesting report charting what millennials across the world want from work. Their hypothesis was that, to date, much of the research done on millennials has been skewed towards a more Western population. Their findings point to some key differences across cultures that hold important implications for employers…

Internal Branding Campaigns: Why Success Starts With Research

We recently found ourselves in the following conversation:

Client: We need to engage employees in our company’s new mission. We need your help with the execution of the communications campaign. We already have the positioning and messaging. The CEO wrote it.

DB: Oh, that’s great. What kind of research was conducted in developing…

Branding Employee Volunteerism: Building Culture and Community

When it comes to maximizing the impact of corporate volunteer programs, a well thought-out branding and communications strategy can be your most powerful tool. This whitepaper shares seven principles for leveraging communications to enhance the long-term success and impact of your employee volunteer program.

Spreading Impact: How Goldman Sachs Builds Awareness of its Citizenship Program

Detroit is a city rife with possibilities and the drive to pursue them. The city, though, has a gaping problem: its economy makes it difficult for businesses to thrive. So Goldman Sachs is taking their 10,000 Small Businesses initiative to the recovering city, as MSNBC’s Morning Joe explored in a segment featuring Warren…

7 Success Principles for Creating an Employee Volunteerism Campaign

When it comes to maximizing the impact of employee volunteer programs, a well thought-out branding and communications strategy can be your most powerful tool. Even when employees volunteer on their own, an effective communications campaign can make them feel connected to a company-wide effort, transforming all volunteer initiatives into a culture-building activity…

A Tale of Two Announcements: Communicating Big News at Large Organizations

A multinational media corporation’s future is on the line, and all stakeholder’s await the CEO’s decision: will he (or won’t he) accept an $80 billion takeover bid? At large firms today, communication happens through email, and that’s how a lot of news is delivered (hopefully employees never have to learn…

Finding Your Content Niche From Within: The Opportunity for Professional Services Brands

What do professional services firms and media companies have in common? In one word: Content.

It is impossible to ignore the increasingly important role that content is playing in B2B marketing, especially for professional services brands. In a world inundated with information, professional services firms that are able to deliver valuable, relevant content in compelling…

At Large Firms, Empower Employees to Communicate Brand

BlackRock announced last month that it was establishing a new unit within the firm “charged with creating a unified company message and spreading it within the marketplace,” according to an article in Ignites, a Financial Times publication. This unit will ensure that firm messaging was consistent across all key audiences – both internal and external.

Brand…

Branding for Keeps: Using Your Brand to Recruit and Retain Top Talent

Professional services brands are built on reputation, relationships, and intellectual capital. That is to say, a professional services firm’s brand is largely based on its people. This is especially true in management consulting, where employees often act as the primary communication channel to customers and prospects.

It’s somewhat counter-intuitive then that the…

Why Recruiters Need to Think More Like Marketers

Does your corporate brand translate effectively to recruits? This is something we always encourage clients to think about when going through a branding initiative. After all, the best talent has choices. If your company hasn’t thought about how this important audience fits into your brand strategy then you’re missing a big opportunity to…

Rebranding? Bank on Employees First

It’s no secret that Bank of America has suffered some reputation hits since the financial crisis – from high-profile lawsuits blaming the bank’s lending practices for the housing bust to public outcry over plans to charge new fees to checking account customers.

Most recently, the bank received the worst score of the four…

Why do Employees Volunteer? Ask Them.

Why do employees get involved in corporate social responsibility activities?

Is it the opportunity to “do good”? Or maybe the chance to make a positive impression on company management? Perhaps just to get a day off from work?

The answer isn’t always obvious. We recently wrote an article for HRO Today that examined how…

Employee Engagement in a Digital World

A digital world, one that is highly social and intricately connected, is based on transparency: everyone knows everything at all times. Fast-paced communication means that news, information, and opinions are exchanged constantly. At a moment in time when everyone is perpetually in touch, it is more important than ever that employees are engaged in…