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Our co-CEO, Howard Breindel, recently examined a critical factor that’s often overlooked when it comes to executing a successful rebrand: the relationship between the branding agency and the CMO. Beyond solid research, stellar creativity, a strategic launch plan, it is the quality of this relationship that can determine a brand’s success or failure.

In this Forbes article, Howard identifies three critical elements of the CMO-branding agency relationship and how they can help ensure brand success.

Read the article on Forbes to learn more.