Q1 2013 green trophy

The “Best Content” series brings you a handful of the most thought-provoking and informative articles, reports and webinars related to corporate social responsibility published over the last quarter, broken down into bite-size pieces for your convenience.

The CEO Perspective on Corporate Philanthropy
On February 25, the Committee Encouraging Corporate Philanthropy (CECP) held their annual CEO Conference in New Your City. Convening approximately 50 Fortune 500 CEOs, the closed door session featured discussions around the theme “Call to Action: Engaged Leadership, Unprecedented Impact.” CECP released an executive report of the event which provides a rare view into the mindset of this group of especially engaged CEOs and shares some of the highlights from the conversations and interactive polling. Read the report.

The 4 “Ps” of CSR Communication
Achieving the right balance between a company’s brand and its corporate social responsibility efforts is tricky. Unless the messaging is right, it’s very easy to come across as self-serving. Forbes CSR Contributor, Paul Klein, suggests a new set of marketing “Ps” for firms to consider when telling their CSR story. Inspired by Chevron’s CSR-driven ad campaign, “We Agree,” the article provides a great starting point for how to think about CSR communications. Read the article.

Corporate Citizenship Delivers Real Business Results
The Boston College Center for Corporate Citizenship (BCCC) published its fifth biennial survey, The 2012 State of Corporate Citizenship Report, which examines the attitudes and commitments of business executives towards corporate citizenship. Interestingly, over 80% of executives surveyed said environmental, social and governance investments create financial value for their companies. Learn more about the findings.

CSR + HR: Better Together
We were excited to learn about the launch of a new webinar series based on Elaine Cohen’s insightful book, CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices, which makes a strong argument for why the HR function needs to be a key partner in embedding CSR and sustainability initiatives into any company.  Simply put: CSR needs a strong culture of engagement (from employees and management) to be effective. Since the HR function is charged with leading culture, recruitment, training and other human capital management processes, Cohen argues, HR must be a core partner. The webinar series will build off the book, focusing on skill building, implementation challenges, and connecting employee engagement with business opportunities. Learn more.

Top 10 Reasons Why Doing Good Is Good For Business
Here’s some ammo the next time someone asks you to justify putting resources into CSR efforts instead of giving directly to the bottom line. In this article, Andrew Bridge, managing director of Virgin Mobile Canada, shares his top ten answers to this question. Read the article.