Corporate Social Responsibility: Best Content of Q1
The “Best Content” series brings you a handful of the most thought-provoking and informative articles, reports and webinars related to corporate social responsibility published over the last quarter, broken down into bite-size pieces for your convenience.
The CEO Perspective on Corporate Philanthropy
On February 25, the Committee Encouraging Corporate Philanthropy (CECP) held their annual CEO Conference in New Your City. Convening approximately 50 Fortune 500 CEOs, the closed door session featured discussions around the theme “Call to Action: Engaged Leadership, Unprecedented Impact.” CECP released an executive report of the event which provides a rare view into the mindset of this group of especially engaged CEOs and shares some of the highlights from the conversations and interactive polling. Read the report.
The 4 “Ps” of CSR Communication
Achieving the right balance between a company’s brand and its corporate social responsibility efforts is tricky. Unless the messaging is right, it’s very easy to come across as self-serving. Forbes CSR Contributor, Paul Klein, suggests a new set of marketing “Ps” for firms to consider when telling their CSR story. Inspired by Chevron’s CSR-driven ad campaign, “We Agree,” the article provides a great starting point for how to think about CSR communications. Read the article.
CSR + HR: Better Together
We were excited to learn about the launch of a new webinar series based on Elaine Cohen’s insightful book, CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices, which makes a strong argument for why the HR function needs to be a key partner in embedding CSR and sustainability initiatives into any company. Simply put: CSR needs a strong culture of engagement (from employees and management) to be effective. Since the HR function is charged with leading culture, recruitment, training and other human capital management processes, Cohen argues, HR must be a core partner. The webinar series will build off the book, focusing on skill building, implementation challenges, and connecting employee engagement with business opportunities. Learn more.
“Corporations seeking to maintain the interest of their highly gifted talent pools have noted the rising tides and have responded…They wisely understand that the ‘Me Generation’ whose irresponsible Yuppie chaff touted luxury, self-interest and greed ‘because it could,’ has been blown away by the storms of the second Great Depression from which there…
CSR minus HR is PR. This quote, originally appearing in the World Business Council for Sustainable Development’s Driving Success, speaks to a common challenge faced by many CSR professionals today: when a firm’s CSR strategy is not aligned with its business strategy overall, and its HR strategy in particular, CSR activities – and the…
For most companies, and particularly those in the B2B space, employees represent the most powerful brand communications channel. To be true brand ambassadors, employees must feel a sense of shared purpose, a fundamental connection to the company’s mission, vision and values, and an understanding of how they contribute to the company’s success. Engaging…