fading tagline

It’s increasingly common for a brand to go tagline-less, especially in B2B, where standing out among competitors that seemingly offer the same product or service requires a nuanced brand identity that often can’t be summed up in a single catchphrase. Think about it: Perhaps a tagline can sell a sneaker, but will it help land a $1 million account?

In a recent Forbes article, Howard Breindel looks at the role of taglines in B2B branding, and offers a new way to think about their value.

Read it on Forbes.