Branding can make or break your M&A deal.
A powerful, unified brand is critical to unlocking M&A value. You will need to leverage your brand power in order to ensure a successful merger outcome.
Not sure where to start? We’ve based this ebook, “The Secret to M&A Success? It’s in the Brand,” on insights and frameworks, developed over decades of award-winning B2B brand work.
This ebook will help you think through the following:
- What’s the optimal approach to combining brands when merging companies?
- When should the process begin?
- What’s the optimal approach to combining brands when merging companies?
- When should the process begin?
- What are the key issues to consider when merging brands?
- Who should be involved?
DeSantis Breindel provided a framework for communicating how the two organizations work together and what their value proposition is. They successfully analyzed complex data in order to develop a creative and effective solution.
Jennifer Forman, VP of Corporate Marketing, Mitchell International