Congratulations to Kristi Jacobson – one of our commercial directors – on her new feature documentary film “Finding North” being selected for the documentary competition at the 2012 Sundance Film Festival.

Finding North is a feature-length documentary that shines a light on the history and causes of the hunger crisis in the US as well as the stories of those who go hungry.  The film asks why a nation that could provide access to inexpensive and healthful food for all has failed to do so.

At DeSantis Breindel, we’ve been honored to be involved in her filmmaking process along the way. Our Creative Director, Dru DeSantis, and our Executive Producer, Xan Parker, both consulted on the documentary and our design team contributed to the text elements in the film. Good luck at Sundance, Kristi!

Online Video and CSR: The Right Medium for the Message

For companies that want to convey the impact of their giving– whether measured in volunteer hours or dollars—online video is the most powerful, cost-effective medium. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s impact, provide an intimate look at the people involved, and reach a receptive audience.