refreshing brand paint

We often get asked: When should a brand be refreshed? While there are some major inflection points we can point to — a merger, a reputational crisis — in many cases the answer is not simple. However, in reviewing branding projects that DeSantis Breindel has worked on over the years, we noticed five warning signs our clients have encountered when coming to us for help. Howard Breindel detailed these five scenarios in a recent Forbes article.

Read the 5 early warning signs on Forbes.