GDPR: Compliance Challenge Or Marketing Opportunity?

As Seen on Forbes
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There has been much hand-wringing among marketers over the European Union’s recently implemented data privacy rules. Yes, they have important implications for marketers doing business in Europe. And it’s true that failure to comply can result in significant penalties.

But seen in the right perspective, the European Union’s General Data Protection Regulation is actually an opportunity for marketers to deepen their customer relationships and sharpen their focus on what’s important.

In a recent Forbes article, Howard Breindel looked at three key ways to leverage GDPR as a unique marketing opportunity.

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