Industry Research

Brand Influence Guide: Asset Management

Branding and Asset Management: Research Findings from desantisbreindel
How¬†effective are asset managers in communicating a differentiated value proposition? What are the key drivers of the asset management brand? And what are the most effective channels for connecting with key audiences? These are some of the questions we set out to answer in the Brand…

Brand Influence Guide: Management Consulting

What Is the Role of Brand in Management Consulting? Research Highlights from Industry Study from desantisbreindel
In recent years, management consulting firms have continued to broaden the scope of their offering, often through acquisitions, to meet the increasing demand for technology, digitization and implementation vs. traditional strategy consulting services. In partnership with the Association of…

Brand Influence Guide: Venture Capital

Branding and Venture Capital: Key Findings from BIG:VC from desantisbreindel
In partnership with the National Venture Capital Association, the Brand Influence Guide for Venture Capital (BIG:VC) explores the importance of brand management in the VC industry. For BIG:VC, we¬†surveyed venture capitalists, startup CEOs and limited partners from the NVCA and the…