director's chair

B2B customer experiences are more disjointed than ever. In a poll of brand leaders who participated in our recent webinar about experience design, 72% reported that their customer experience is inconsistent or fragmented across platforms and channels. McKinsey data shows that B2B customer experience index ratings significantly lag behind B2C experiences. And customer expectations continue to grow dramatically: Recent research from Salesforce found that 65% of business buyers are likely to switch brands if their experiences aren’t personalized.

In this ever-more demanding environment, marketers are seeking every opportunity to improve the design and delivery of their customer experiences. To gain an edge, consider applying a technique from legendary filmmaker Francis Ford Coppola.

What’s his technique? Howard Breindel explains in a recent Forbes article.

Read the article on Forbes