With M&A activity at record levels, marketing thought leadership is abuzz with tips and tricks for maximizing the effectiveness of brand mergers. Such pieces often center on how to align corporate cultures and boost internal engagement. Without a doubt, these are vital issues that demand consideration. But is today’s culture craze sidestepping…
For professional services marketers, LinkedIn is an ideal platform for building brand visibility among prospects and recruits, and sharing knowledge with peers. In particular, the plethora of public “groups” provide a valuable tool for connecting with key audiences and sharing new ideas and insights.
We’ve aggregated a list of groups that we think all professional services marketers can benefit from participating in. Check out the groups below, all related to improving professional services marketing efforts and tactics:
Society for Marketing Professional Services
Marketing to Professional Services
Professional Services Marketing Group
Marketing the Law Firm
Association for Accounting Marketing
Content Marketing Group
B2B Marketing Group
B2B Social Media Group
BtoB Magazine Group
Joining these groups is just the beginning. Below, we’ve included a best practices checklist for building your LinkedIn presence.
- Use the right key words to maximize visibility and help prospects find you
- Change your default URL so it is personalized and therefore makes your company profile easy to find
- Follow proper etiquette by proactively building connections and also accepting them
- Leverage company status updates to engage followers
- Join groups related to your expertise and product or service offering, start discussions, answer questions and actively engage in group conversations to increase your ability to be found by prospects
- Add your company website URL, blog URL, and Twitter feed to your profile
- Leverage applications that showcase your knowledge
- Include your LinkedIn address in your email signature
Social media channels represent a great way for companies to connect with customers, prospects, shareholders, employees, and the public as a whole on a more human level. Social media is a forum that encourages the sharing of opinions and individual perspectives. With this in mind, more and more CEOs are beginning to use social media…
What do professional services firms and media companies have in common? In one word: Content.
It is impossible to ignore the increasingly important role that content is playing in B2B marketing, especially for professional services brands. In a world inundated with information, professional services firms that are able to deliver valuable, relevant content in compelling…