For B2B technology marketers, social media is not only an effective marketing channel, its essential to establishing a firm place for your company in the digital landscape, as well as staying in touch with industry trends. While all companies should be engaging with social media, technology marketers should consider the digital space first, as it is a truly appropriate and valuable way for firms to establish their niche and appeal to new prospects. This is particularly true of LinkedIn, and creating a place on this platform can help technology marketers build their brand as well as make their company more visible by participating in groups related to the technology sector, therefore helping to build connections.
We’ve aggregated a list of groups that we think all technology marketers can benefit from participating in. Check out the groups below, all related to improving technology marketing efforts and tactics:
B2B Technology Marketing Community
B2B Technology Marketing “Thought Leadership”
B2B Technology Lead Generation and Sales Roundtable
B2B Technology Lists Group
Branding in Industry
Social Media Marketing
Tech Marketing Best Practices
BtoB Magazine
Speaking in Tech
Joining these groups is just the beginning. Below, we’ve included a best practices checklist for building your LinkedIn presence.
An acronym we’ve all come to love as it relates to our after-work activities is taking on new meaning as it starts to infiltrate the workplace: BYO-D. Bring Your Own Device is beginning to become the norm among offices all over the globe, as its become more difficult for people to part…
As strategists and designers, we are always curious about the use of color in culture and business. Recently, we took a look at brand colors in the top 100 technology firms. While the range of colors and combinations is varied, we noted a few intriguing themes.
For tech company colors, blue is always true
Not…
Corporate social media is currently in an awkward stage right now. As a study recently published by eMarketer points out, while executives may realize the importance of a social media marketing strategy, they are hesitant to “start implementing a plan.” Companies are wary of whether social media can really help them in the long run…