Pinterest: The Conversation Around the Controversy

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Over a month ago, we published an article entitled “Pinterest: The Next Big Thing in B2B Social Media Marketing,” and as it turns out, Pinterest is turning up in the headlines almost daily for a myriad of reasons related to social media and business. As more and more people deem Pinterest the next phenomenon in social media, commentary and controversy alike have become part of the conversation surrounding the online bulletin board platform. We have been following this dialogue closely, especially as it relates to B2B marketing. Here are some of the most interesting articles following the newest social media addiction.

Pinterest: Open for Business
More and more businesses are looking to Pinterest as a means of gaining followers and traffic due to stats claiming that the platform has generated more referral traffic in the month of January to company websites and blogs than YouTube, Google+ and LinkedIn combined. This article from Business2Community.com explains that Pinterest is more than just a site for “mid-western crafters” it’s a forum for real business potential and growth. What are the best ways to effectively use the site for B2B purposes and how can you make your pins count?

Is Pinterest the Next Napster?
Even one of the most prestigious publications in the country is paying attention to Pinterest. The Wall Street Journal recently published an article that explores the intellectual property controversies that have occurred as a result of the image-sharing component that is critical to Pinterest’s success and appeal. As Pinterest gains popularity, challenges arise as they do when any company achieves great success quickly. This article discusses a specific instance of this when a “pinthusiast” and photographer Kirsten Kowalski, had to remove photos from her Pinterest account due to a copyright infringement issue. This article begs the question, is Pinterest becoming the next Napster? And more than that, will the advent of Pinterest lead to a revolution in the world of content sharing as we know it? And how do businesses adapt?

Pinterest, I Didn’t Get It.
This article from Business2Community.com is from the perspective of a less than popular demographic in the Pinterest community: 18-35 year old males. With the Pinterest following largely being women in their 20s and 30s, this article provides a list of Pinterest-like sites that have popped up in an attempt to target different audiences. For example, Manterest.com has more of a ‘macho’ feel, Krush.com has an image-sharing component that caters to teens, and there’s even a social image-sharing site for Lady Gaga fans, Littlemonsters.com. Articles like this continue to prove that Pinterest isn’t just a trend– emphasis on the visual is the next level of social media marketing, and every niche is jumping on the bandwagon.

3 Stocks Set to Make a Mint From Pinterest
This article from The Motley Fool, a multimedia financial services company, highlights the rise in stock prices and online sales as it correlates with different lifestyle companies’ Pinterest followers.  The article notes, “The most important part of a Pinterest following isn’t that it’s large, but that a company can convert it into something meaningful. That means turning online interest into online sales.” If Pinterest can generate online profits for retail companies through the re-sharing and consumption of images, then there’s no doubt the Pinterest will become a powerful tool for retailers. The only question that remains is whether Pinterest will be able to cater to the needs of its various users, which range from housewives to 20-somethings to major companies.

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