We’ve written before about the content conundrum currently facing many B2B brands. The proliferation of content as a marketing tool has led to one of its main challenges: in a marketplace where every brand is a publisher, how can your content stand out? Add into the mix our collective shrinking attention span and preference…
They are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. The key to getting inside is providing executives with something they need but can’t get elsewhere: relevant content.
In this audio whitepaper, we examine how to leverage content to unlock the C-suite, including:
- Why brand strategy needs to drive content strategy
- How to find your content niche
- The types of content that C-Suite executives pay attention to