Technology Branding and Marketing: Best Content of Q2
An acronym we’ve all come to love as it relates to our after-work activities is taking on new meaning as it starts to infiltrate the workplace: BYO-D. Bring Your Own Device is beginning to become the norm among offices all over the globe, as its become more difficult for people to part with their beloved devices. The customization and comfort of the personal device is encouraging the use of digital devices in the office among employees. However, companies are growing wary as they can only allow this activity to take place if the devices are secured on the company network. Since BYOD is the hot topic of the moment, and of the last quarter, we’ve compiled a list of content exploring BYOD, its implications for companies and employees alike, and what the future holds for this new and rising trend.
1. To BYOD or Not?
This article from ITP.net explores the BYOD revolution, and the problems that come along with it. With stats such as this, “Cisco has said that by 2015 the number of devices connected to IP networks will be twice as high as the global population…” companies must put security at the forefront. Some companies are banning the use of devices altogether, while others are implementing personal device security audits, or only allowing for certain higher-levels of staff to have device privileges. Making employees aware of the BYOD security risks is one strategy, however what larger solution must be reached for the sake of internal security?
2. Do Employees really want BYOD?
This article from TabTimes.com from early Q2, argues that perhaps the BYOD demand is being driven by a small number of employees, and as a result necessitating additional resources to support the trend. More and more companies are implementing policies and guidelines surrounding device usage, however a report from IDC states, “only two out of ten employees want to use their own device for work and for personal use, which means corporate devices are still desired by the majority.” While the report does not take a positive or negative stance on BYOD, there are certain key issues that could arise due to BYOD. This article helps to paint a clearer picture of the challenges of BYOD.
3. The Network Built for the Mobile Experience
This webinar from Cisco explores the challenges organizations face today as they look to accommodate the BYOD phenomenon. A growing need to maintain network security, uphold access policies and protect intellectual property are a few of the more pressing issues associated with the trend. The mobility landscape is changing and companies like Cisco must help companies adapt seamlessly. In this webinar, Cisco executives share their point of view on the matter, noting that an effective mobility strategy should do more than just embrace personal devices.
4. BYOD: The Promise and Specter of IT’s Brave New World
This video from ZDNet.com features a live debate between thought-leaders in the tech industry, talking specifically about the consumerization of IT and how it can affect business. The BYOD trend is past the experimental stage, and now it’s time for corporate IT to take control of data exchange in order to allow BYOD to work to its full potential–this ideally being, a world where employees can work from anywhere and not worry about the risk associated with using a mobile device.
5. Bring Your Own…
This blog post from Symantec’s official blog explores the new hot topic in technology, and possible solutions for the overarching problem associated with BYOD: security. “Symantec’s 2012 State of Mobility Survey of more than 6,000 businesses worldwide, most organizations are now commonly making line-of-business applications accessible to their internal and external customers from mobile devices.” This type of compromise allows employees to have the best of both worlds—free use of their personal digital device in the office, while still protecting company data by using business applications that are managed and secure. This seems like a trend any company can embrace, but is it enough for BYOD supporters?
The “Best Content” series brings you a handful of the most thought-provoking and informative articles and webinars related to B2B technology branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience.
Godless Barbarians at the Gates of IT
With the advent of new software like Dropbox, Mailchimp…
The technological options for financial service companies today seem endless, which means that technology brands need to work that much harder to stand out.
So what are financial service technology buyers looking for? InvestmentNews interviewed a panel of professionals working in the financial service sector and found that financial service companies are primarily looking for…
As strategists and designers, we are always curious about the use of color in culture and business. Recently, we took a look at brand colors in the top 100 technology firms. While the range of colors and combinations is varied, we noted a few intriguing themes.
For tech company colors, blue is always true