When we conducted external interviews as part of our work developing the Zelis Healthcare brand, one thing became clear: the healthcare payer and healthcare provider clients who worked with Zelis were obsessed. Not with the healthcare payments technology that got doctors and other providers paid more quickly. Not with the healthcare-claims integrity services that…
Most of us have at least one closet stuffed with things we’ve forgotten about or rarely use – the pasta machine that was a Christmas gift 10 years ago, mud-encrusted soccer cleats or outgrown toys. The prospect of clearing out this clutter is daunting, so we tend to ignore it, even if the resulting disorganization makes our lives more difficult.
Unfortunately, many corporate websites are also prone to clutter. B2B sites can be particularly challenging — they often need to offer product and service details and technical information to potential clients, information that is difficult to organize (and easy to bury).
Cleaning and refreshing a website can be stressful – but it’s a unique opportunity to eliminate the extraneous and deliver what your audiences really want. In a recent Forbes article, Howard Breindel shows how Marie Kondo’s “tidying up” concepts can help with simplifying a website — not just a closet.