graphic of people talking

Transparency, engagement and conversation with customers: all are consistently championed by marketers, both business- and consumer-facing. So you might expect that crowdsourcing — seeking ideas, input or decisions from a large group of people — is an ideal way to involve customers and/or employees. But crowdsourcing can often backfire. To be sure crowdsourcing gives a positive result, establish “guide rails” to keep it in line with branding expectations. In a recent Forbes article, Howard Breindel offered three of the most important guide rails for making sure your crowdsourcing efforts stay on track.

Read the article on Forbes