Why You Should Focus on the Client, Not the Prospect

As Seen in Forbes
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Companies with strong brands are setting the pace in the B2B marketplace. Their success is driven, in part, because they focus less on the prospect and more on the customer. Instead of positioning their brands in the minds of their customers, they position their brands in the lives of their customers. In a recent Forbes article, Howard Breindel looked at how these approaches are different — and why that difference is critical for B2B brands.

Read it now on Forbes

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Additionally, events expose us to…