For professional services marketers, LinkedIn is an ideal platform for building brand visibility among prospects and recruits, and sharing knowledge with peers. In particular, the plethora of public “groups” provide a valuable tool for connecting with key audiences and sharing new ideas and insights.
We’ve aggregated a list of groups that we think all professional services marketers can benefit from participating in. Check out the groups below, all related to improving professional services marketing efforts and tactics:
Society for Marketing Professional Services
Marketing to Professional Services
Professional Services Marketing Group
Marketing the Law Firm
Association for Accounting Marketing
Content Marketing Group
B2B Marketing Group
B2B Social Media Group
BtoB Magazine Group
Joining these groups is just the beginning. Below, we’ve included a best practices checklist for building your LinkedIn presence.
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