There's always a lot going on at DeSantis Breindel, whether it's brand launches, new industry research, or company milestones. Here are some of the most exciting developments at our branding firm.
The rebranding partnership of R1 and DeSantis Breindel has been shortlisted (confirmed to receive honors) by the Transform Awards North America 2024. The work will receive awards in two categories—Best Corporate Rebrand Following a Merger or Acquisition and Best Visual Identity in the Healthcare, Pharmaceutical and Wellbeing Sector—with winners to be announced at the Transform Awards North America event in New York City on October 3. Explore R1's new identity and the brand strategy behind it here. R1, a leader in revenue cycle management (RCM) for US healthcare, acquired Cloudmed, a leader in AI-powered Revenue Intelligence™ solutions, in early 2022…
Seasoned designers and B2B brand-builders Tiffany Hsiao, Holly Parkin and Mike Last all joined DeSantis Breindel’s expanding creative practice within the past year. We now can't imagine our team without them. Tiffany Hsiao joined DeSantis Breindel as a Senior Designer, bringing a user-centric mindset to every project. Tiffany previously worked at Wondersauce in NYC, where she collaborated closely with design teams, strategists, developers and project managers to enhance digital designs and experiences. Holly Parkin also joined us as a Senior Designer, bringing a rich creative history in brand-building. She was previously a designer at Siegel+Gale, where she empowered global B2B brands (across…
We’re thrilled to announce that DeSantis Breindel has been shortlisted for the 10th annual Transform Awards North America in multiple categories. Our valued branding partnerships with The Kaleidoscope Group, Miebach and R1 will be recognized with trophies—whether gold, silver, bronze or highly-commended. Final results will be announced at the Transform Awards event on October 3rd in New York City. In 2023, we won gold for our work with real estate investment and development leader Davis (“Best Visual Identity from the Property, Construction and Facilities Management Sector” category). We took home bronze for our work with global project and cost management…
We’re excited to announce the addition of recent hires Junpei Taguchi and Lauren Daukaus to our growing brand strategy group. With their experience and insight, we know they’ll contribute meaningfully to our client partnerships and the B2B brands we build. Junpei Taguchi joined DeSantis Breindel as a Senior Strategist. With a background that spans data and analytics (Kantar) and brand/social strategy (Wunderman), Junpei is equally analytical and creative—driven to understand people and create the brand magic that influences them. He’s already making his mark through foundational brand strategy assignments and communications development. Lauren Daukaus joined us as a Strategist with…
We’re proud to be recognized as a Winner of Distinction by the 2024 REBRAND 100® Global Awards for our work rebranding Travel + Leisure. Each year, the REBRAND 100 Global Awards celebrate “effective brand transformations” from around the world. They recognize brand's power to redefine a business and its future in the hearts and mind of every stakeholder. The award program's online Winners Showcase features the full stories behind each project, starting with the business leap that required the rebrand (in Travel + Leisure’s case, a game-changing acquisition) and culminating in before-and-after visuals and video. The brand’s complete transformation is revealed—along with the…
We're proud to announce that DesignRush is currently featuring our print design work for Littler as one of "The Best Professional Services Print Designs." DesignRush, an online B2B marketplace, is known for promoting and celebrating achievement in design. The company tracks the work of hundreds of branding, design and digital agencies—with a goal to help brands connect with the best possible partners. Per DesignRush, our design work for Littler is notable for evoking "a sense of professionalism with a modern and engaging visual style, avoiding a bland or overly corporate feel." We credit our client, a truly innovative firm, for…
We are proud to announce that DeSantis Breindel took home Gold and Bronze at the ninth annual Transform Awards North America, celebrated at New York City’s Edison Ballroom on October 10, 2023. Every year, the Transform Awards recognize “the very best work in rebranding and brand development,” evaluating work across brand strategy, creative and execution/activation. We’re honored every time they recognize our work. This year, we won the Gold Award for our work with Davis (a real estate investment and development leader) in the category of “Best Visual Identity from the Property, Construction and Facilities Management Sector.” We received the…
We’re excited to announce that Ben Kripke will join the DeSantis Breindel team as a Strategy Director. With his proven track record of building strong B2B brands, we know he’ll contribute immeasurably to our clients’ brand strategies and growth ambitions. “I've always had a passion for partnering with complex B2B clients to inject humanity into their stories, helping them break through the clutter,” Kripke notes. “Joining the DeSantis Breindel team represents an ideal opportunity to continue making this type of impact.” In his new role, Ben will enrich DeSantis Breindel’s client relationships, developing new B2B brand strategies and leading execution…
We’re proud to announce that REBRAND, the “World’s Leading Resource for Effective Brand Transformations,” recently chose DeSantis Breindel’s work for Travel + Leisure for one of its coveted online Spotlights. It’s an honor for any branding firm to be featured on its platform. The REBRAND website is a vibrant archive of great work in branding. It’s also the home of the annual REBRAND 100® Global Awards, which chose DeSantis Breindel Co-CEO Dru DeSantis to serve on its jury panel for 2024. REBRAND’s Spotlight case studies include the full story behind featured projects: the game-changing business situation that led to the…
DeSantis Breindel is proud to announce that Co-CEO Dru DeSantis will serve on the jury panel for the 2024 REBRAND 100® Global Awards, joining an international panel of creative industry leaders, designers, strategists and educators who are widely recognized for their contributions to the field of branding. The REBRAND 100 Global Awards “is the first, global, highest, juried recognition for excellence in brand repositioning.” Each year, it honors outstanding brand transformations—across businesses that are small, large, private or non-profit. Branding initiatives can range from full rebrands to short-form brand story videos; the core requirement is impact. And for the associated…
We are thrilled to announce that DeSantis Breindel has been shortlisted for the ninth annual Transform Awards North America in two categories. This proud designation means we’ll take home two trophies—whether gold, silver, bronze or highly-commended—with winners to be announced at the Transform Awards North America event on October 10th in New York City. The Transform Awards recognize “excellence in rebranding and brand strategy,” evaluating work across strategy development, creation and execution/activation. DeSantis Breindel previously won gold in 2021 for its work with HALO (“Best Corporate Rebrand Following a Merger or Acquisition” category) and has also been honored with several…
It’s a proud moment for our firm. Global networking and cybersecurity leader Infoblox just rolled out a rebrand, with DeSantis Breindel activating its new brand story and promise across audiences and experiences. Infoblox’s refreshed website—their brand centerpiece for connecting with prospects, candidates and media—went live just in time for RSA 2023, the world’s leading cybersecurity conference. Infoblox provides united networking and security solutions to 70% of the Fortune 500. Its client base spans everything from municipalities (Abu Dhabi City) to global manufacturers (Hartmann), universities (University of Florida) and sports teams (Texas Rangers) alongside industry giants like Adobe, Aflac and Symantec. The…
On March 29, online business guide The Manifest once again recognized DeSantis Breindel as one of the most-reviewed branding agencies in New York City. We proudly received our first NYC Manifest Award in 2022. The Manifest “compiles and analyzes practical business wisdom” to help entrepreneurs and companies pursue their goals and find the right partners across creative, IT and business services. The NYC Manifest Awards honor the most reviewed agencies on Clutch: The Manifest’s rich company evaluation platform. Clutch reviews are based on in-depth client interviews, data analysis and competitive insights. The resulting agency profiles help companies identify the B2B…
We’re thrilled to announce that Grant Currie will join the DeSantis Breindel team as our new creative director. As an award-winning creative and design lead, we know Grant will contribute immeasurably to our culture and the strength of the brands we build. In his new role, Grant will advance our practice by elevating creative work across DeSantis Breindel’s client relationships. He comes with a fresh vision for our design studio and the experience to guide its evolution—his track record of nearly 20 years marked by dynamic moments of agency growth. Grant previously served as a senior design director at Addison.…
Finding success in any business requires a plan, ad every plan relies on accurate information. Who are the customers, what are they experiencing, and why should they choose you? All these questions concern the single most important group in the market - your customer. As we began our own journey in the marketing world, we prioritized this specific relationship with all our clients from day one. Our team also practiced what we preached when we worked together with these clients in getting their brands noticed. This is why it comes as no surprise that we’ve been named as one of…
We are honored to announce that DeSantis Breindel's work with Prospiant, Terrasmart, BrightWay and OneMain Financial were recognized at the eighth annual Transform Awards North America. The Transform Awards recognize those companies and agencies that best exemplify the transformational power of rebranding and brand design. Each entry was examined by a panel of expert judges, who determined those that excelled in best practice in corporate, product and global brand design and strategy. These judges hailed from a wide variety of reputable organizations including Google, Hasbro and Microsoft. This year's awards saw a 41% increase in the number of entries, setting…
We are honored to announce that DeSantis Breindel has been shortlisted in four categories at the eighth annual Transform Awards North America. The Transform Awards recognize exemplary brand development work across strategy, creative and execution. These nominations demonstrate once again how our collaborative approach to building brands with clients drive meaningful change and deliver measurable competitive advantage. The work we’ve done with our clients has been shortlisted for the following four categories: Best Corporate Rebrand Following a Merger or Acquisition: Prospiant Gibraltar Industries, a leading manufacturer and distributor of products for the agtech, renewables, infrastructure, and residential markets in North America, had…
We are pleased to welcome Mitchell Kirkham-Cooper to lead this team in the new role of Senior Director, Business Development and Marketing. In this role, Mitchell will be working with us to create and implement a robust outbound marketing strategy, closely aligned with our inbound marketing efforts. Mitchell brings over nine years of business development and marketing experience to this role. He started his career in London at Rainmaker Consulting, the premier outsourced marketing and business development consultancy for professional services firms. And, for the last three and a half years, Mitchell was the Director of Business Development for Siegel…