This week, Absolute, an industry leader in endpoint security and data risk management solutions, officially launched its new brand, the result of a comprehensive rebranding initiative led by DeSantis Breindel. The year-long rebranding effort comprised of everything from a brand perception and awareness study to a comprehensive positioning and messaging platform, brand architecture, a new corporate identity and an integrated digital marketing campaign. The new brand reflects the firm’s position as a market leader and positions it for growth in new verticals.
Absolute® Software Corporation (the “Company”) today introduced a new brand identity that reflects the values, strengths, and objectives of the organization. Absolute’s new brand image is a modern and sophisticated identity that depicts security and innovation as the company’s core offering.
“The new brand signals a clear purpose for Absolute,” said Geoff Haydon, chief executive officer, Absolute.
“Just as our company has evolved over the past 20 years, so too must our brand. This initiative allows us to draw greater focus to our core business of device and information security, and reflects our position as an innovative market leader.”
With this announcement, Absolute’s new corporate wordmark will serve as the sole logo for the organization and will be used for all collateral. As part of this initiative, Absolute’s product nomenclature will also change and will now be known as Absolute Data & Device Security (DDS).
Leveraging Persistence® technology, Absolute DDS (formerly Absolute Computrace®) delivers a reliable two-way connection to all endpoints and the data they contain, allowing customers to assess risk, secure the lifecycle of each device, and preemptively respond to security incidents.