DeSantis Breindel announced the appointment of two new additions to their management team: Robert Schroeder as Creative Director and Jonathan Paisner as Managing Director, Brand Strategy.
“The new hires come after many years of steady growth for the firm, working on complex client engagements that integrate strategy, identity, design and marketing,” said Howard Breindel, co-CEO of DeSantis Breindel.
Bob brings a breadth of expertise helping leading global companies from a wide range of industries solve their business challenges through outstanding design. In his new role, Bob will lead the firm’s creative team in integrating strategy with surprisingly fresh design to tell powerful, memorable stories.
“I was really drawn to the people here and the overall approach to branding,” said Bob. “I’ve always enjoyed working with creative strategists and strategic creatives. That’s very much the culture here.”
Prior to joining DeSantis Breindel, Bob was with Siegel+Gale, a global brand consultancy, where he was a Design Director for 8 years, including 18 months in Dubai. Bob’s clients at Siegel+Gale included Bloomberg, Hewlett Packard, Aetna, The USGA and Tyco. Prior to joining Siegel+Gale, Bob worked at Arnell Group (3 Years), Landor Associates (3 Years) and Carbone Smolan Agency (6 years).
Jonathan has deep experience helping Fortune 1000 companies turn their brands into assets for growth by defining a compelling promise to the market and then driving this promise across all areas of their organization: operations, communications and culture. As Managing Director, he will lead strategy and marketing engagements for clients.
“My focus has always been about helping companies harness their brands to drive business growth,” said Paisner. “The philosophy of DeSantis Breindel is all about helping companies align brand and marketing strategy with business strategy to achieve success.”
Prior to DeSantis Breindel, Jonathan was Brand Director at Corebrand, where he developed comprehensive brand strategy initiatives for clients such as Cisco Systems, Altegrity, QBE, Tektronix, Assurant, EPR Properties, The Arc and others. Before that, Jonathan worked at Siegel+Gale where clients included Fisher Scientific, NRT and Reader’s Digest, as well as several technology start-ups. Previously, Jonathan created and ran the brand licensing division for A&E Television Networks.
“Together, Bob and Jonathan bring extensive experience working with global companies in many different industries,” said Dru DeSantis, co-CEO of DeSantis Breindel. “The breadth and depth of their expertise will enable the firm to provide the smartest solutions to our clients’ increasingly complex needs.”