New York, NY – B2B branding and marketing firm, DeSantis Breindel, won three awards in the 2010 WebAward Competition, including “Best of Industry” in broadcasting, for a website developed for Liberty Global, the world’s leading cable operator.
“We’re honored to be recognized by the Web Marketing Association. These awards validate the value that a firm grounded in branding, with a fully robust interactive capability, can bring to website development,” said Howard Breindel, Partner and Co-Founder of DeSantis Breindel. “Like many broadcasting companies facing deregulation and converging media, Liberty Global is at a critical inflection point. Our goal for their website was to establish a web presence as unique and dynamic as the company itself to create an engaging experience for all site visitors and demonstrate how they are capitalizing on convergence to benefit customers and investors.”
The B2B-focused agency specializes in helping companies at critical moments of change leverage smart brand strategy and marketing communications to realize their full business potential. “For companies competing in industries undergoing transformation, such as broadcasting, websites are the most important channel for communicating brand messaging, the hub where all constituents meet,” said Dru DeSantis, Partner and Co-Founder of DeSantis Breindel. “A powerful brand, deployed intelligently and creatively on the web, can help a company emerge stronger in the changing marketplace.”