New York, NY – Branding and marketing firm, DeSantis Breindel, received multiple awards at the 18th Annual Financial Communications Society Portfolio Awards, which recognizes excellence in financial advertising, collateral, digital media, public relations, and return on investment. The firm was recognized for their work on an online video and employee engagement campaign promoting the signature culture-building initiative of a leading global investment bank.
“It’s wonderful to be recognized by the Financial Communications Society,” said Dru DeSantis, Co-Founder of DeSantis Breindel. “With the film, we were really able to take people on a journey – it’s such a powerful medium for telling a company’s CSR story.”
“Our strategy was to more fully engage employees and create a lasting and positive relationship between the company’s brand and its philanthropic and employee volunteerism activities,” said Howard Breindel, Co-Founder of DeSantis Breindel. “Our comprehensive global employee engagement campaign resulted in record employee participation.”
The FCS Portfolio Awards Gala, considered the largest and most prestigious annual gathering of financial marketers in the world, attracted nearly 450 guests from the advertising, PR, media, design, and financial industries. Winning entries were received from financial services providers, including investment firms, credit card companies, investment banks, accounting firms, and commercial banks.
About the Financial Communications Society (FCS)
The Financial Communications Society (FCS), a not-for-profit organization, is dedicated to improving professional standards in financial communications. It provides professionals in the industry with a forum for gathering relevant information, sharing ideas and building relationships with industry colleagues. The FCS hosts the annual FCS Portfolio Awards, for creative excellence in financial services advertising, a monthly luncheon series featuring prominent industry speakers, and numerous educational events. The capstone of the annual charity-focused activities organized by the FCS is the FCS Race for Kids (www.fcsraceforkids.org) which has raised more than $1.5 million for three children’s charities since 2000.