There's always a lot going on at DeSantis Breindel, whether it's brand launches, new industry research, or company milestones. Here are some of the most exciting developments at our branding firm.
DeSantis Breindel is honored to have once again been named to the Chief Marketer 200, an editorial list of the country’s best agencies. DeSantis Breindel was included in the B2B Brand Engagement category. The accolade comes from global online content portal Chief Marketer, which offers aspiring CMOs the tools, insights, data and training they need to master the “next frontier of marketing.” DeSantis Breindel was selected because of its consistently strong work across clients and industries, evidenced in client testimonials, case study submissions, creative concepts, and executions. New client wins of note included global marketing products company Halo Branded Solutions,…
On November 6 and 7 in New York City, DeSantis Breindel hosted its third annual Huddle, a yearly event giving a select group of B2B marketing leaders the opportunity to connect, collaborate, and learn with peers. Attendees came together to discuss opportunities and challenges they’re facing, explore new ideas, and build relationships with fellow leaders in the industry over dinner and throughout the following day. They shared stories of their own brand success, as well as the role of marketing in their companies’ overall business strategies. Amber Naslund, Senior Content Consultant at LinkedIn, shared best practices for a pragmatic, real-world…
DeSantis Breindel, the leading B2B branding and marketing agency in NYC, recently hired David Vazdauskas as Managing Director. David brings a rich background in management consulting, brand strategy and senior client-side marketing roles. He has guided brands through key inflection points in their growth – from navigating the complexities of M&A and divestitures to achieve growth and maximize value, to partnering with visionary CEOs to align brand strategy with their business strategy. In his role at DeSantis Breindel, David will assess clients’ key brand challenges and opportunities, and assemble the most effective team of strategists, designers and digital experts, and…
We are honored to announce that DeSantis Breindel’s work with OneSpan on its rebrand was recognized at the fifth annual Transform Awards North America. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of the implementation, positioning and creativity of brand in strategic corporate communications. OneSpan and DeSantis Breindel were awarded Silver in the category of “Best Corporate Rebrand Following a Merger or Acquisition.” The awards ceremony, hosted by Anish Shah, was held in New York City. “We are proud to host an evening where those in the branding community can celebrate and take pride in…
DeSantis Breindel, the leading B2B branding and marketing agency in NYC, recently hired Kirsten Nowak as Senior Strategy Director. Kirsten brings a rich background in positioning and managing B2B, consumer, and not-for-profit brands, working across branding, marketing, and advertising disciplines. Kirsten has deep experience helping clients turn their brands into assets for growth, defining compelling promises for the market and effectively operationalizing the value of these promises for each of a brand’s most critical audiences. As Senior Strategy Director, she will lead strategy and marketing engagements for clients across a range of B2B verticals. Prior to joining DeSantis Breindel, Kirsten…
We are honored to win a 2019 W3 Gold Award for our work with Lincoln International on its new website. Our engagement with Lincoln included comprehensive research, brand strategy, logo and design language, and collateral, as well as the award-winning website. The W3 Awards celebrates digital excellence by honoring outstanding websites, web marketing, video, mobile sites/apps and social content created by some of the best interactive agencies, designers, and creators worldwide. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms.…
ENGIE, a multinational energy and services company with roots going back to the construction of the Suez Canal, has launched a consulting organization, ENGIE Impact, to guide sustainability transformation for businesses and municipalities. The new entity is a merger of strategic assets across the ENGIE portfolio, including ENGIE Insight, the sustainability management and implementation arm of ENGIE, Tractebel’s Advisory and Advanced Analytics division, RED Engineering and Ecova UK. DeSantis Breindel worked with the ENGIE Impact team and the different business divisions to create the new brand and name. Workshops with ENGIE employees from across the globe provided insight into the…
We are pleased to have been selected as a top 15 agency in the B2B Marketing “US Agencies Benchmarking Report 2019.” The report, which is free to download, features 39 of the most forward-looking and ambitious marcomm agencies, providing detailed financial stats, headcounts, and more. The 76-page report also includes a wealth of analysis, commentary and interviews on the state of the market. As Joel Harrison, Editor in Chief of B2B Marketing says in his introduction, “If you’re looking for a B2B agency to meet your marketing needs over the coming months and years, be they tactical, strategic or everything in between,…
We are pleased to once again be selected for the Chief Marketer 200 List of Top Agencies, the world’s only editorial list of best-in-class non-advertising agencies. The CM200 features editorial profiles with details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information. “Today’s marketer relies on a toolkit of new technologies and tools that emphasize engagement and experiences above advertising techniques that merely talk to, rather than with, the customer,” says Jessica Heasley, Content Director at Chief Marketer. “The Chief Marketer 200 serves as an invaluable resource for marketers seeking to…
We are honored to be recognized as a top branding company by Clutch in its 2018 annual global report. Clutch is a B2B ratings and review agency that connects buyers with top service providers around the world. Clutch’s in-depth research includes industries such as IT services, mobile app and web development, PR firms, and more. To be featured on Clutch's platform, we were holistically evaluated based on our market presence in the branding industry. Our presence consists of our partners and clients, portfolio, and the projects we have completed. We were also ranked based on our client reviews. Clutch’s team…
DeSantis Breindel, the leading B2B branding and marketing agency in New York City, was honored with a Telly Award in the category “Campaign: Business-To-Consumer” for its This is Capitalism video series. This branded content was produced for client Stephens Inc., an independent financial services firm headquartered in Little Rock, to showcase outstanding individuals who achieved the American Dream by exemplifying the strengths and spirit of American capitalism. The Telly Awards were established in 1979 to recognize exceptional work in television commercials, and have evolved overtime as technology has advanced. The Awards are judged by the Telly Awards Judging Council, a…
On November 7 and 8 in New York City, DeSantis Breindel will host its second annual Huddle, a yearly event giving a select group of B2B marketing leaders the opportunity to connect, collaborate, and learn with peers. Attendees will come together in an intimate setting to find solutions to challenges, explore new ideas, and forge meaningful connections with fellow marketers who can help them progress both professionally and personally. This year’s event will feature a full agenda of interactive sessions and discussion, including peer sharing sessions and deep dives with thought leaders. Jay Baer of Convince and Convert will help…
Leading analytics and digital transformation provider EXL has repositioned with a bang, introducing an exciting new brand for its digital offerings. Created with help from B2B branding and marketing agency DeSantis Breindel, the visual and verbal brand is centered on the idea of “Digital Intelligence,” or the all-important combination of human expertise and technological advances that sets EXL apart. The brand reveal coincided with the launch of EXL’s new website, also designed by DeSantis Breindel. Introduced by CEO Rohit Kapoor at EXL’s client summit in New York, the Digital Intelligence brand reflects the company’s ongoing evolution from business process outsourcing to…
DeSantis Breindel has announced it has helped VASCO, a global leader in identity and transaction security, customer onboarding and e-signatures, complete a rebrand that represents a major pivot in the company’s strategy and solutions. DeSantis Breindel worked with the company, now known as OneSpan, to develop and activate the new brand strategy and corporate identity launched on May 31, 2018. The new corporate name reflects a number of facets, in particular the unification of the organization and its ability to act as a single partner for its customers. The rebrand coincided with OneSpan’s announcement of its Trusted Identity (TID) platform, which…
We are pleased to share that DeSantis Breindel has been named an industry leader and one of the top five brand consultants in New York City. This distinction comes from Clutch, a B2B ratings and reviews platform. After performing in-depth market research and client interviews, Clutch ranked DeSantis Breindel second among 300+ branding consultants in New York City as well as third overall among the 10,000+ branding consultants featured on their platform. We were also recognized by Clutch’s sister site, The Manifest, a platform designed to help small to mid-sized firms solve their business challenges. We were featured both for our…
Shelley Whiddon, Managing Strategy Director, represented DeSantis Breindel this morning at AACSB’s B-School Communications and Development Symposium in Boston. The event brought together members of the marketing, PR and alumni relations teams from over a hundred business schools across the globe looking to transform their school brand and develop new skills and strategies for reaching their key audiences. Whiddon addressed the group on the importance of audience experience in their marketing and outreach to students and donors. Her session featured four key principles to help schools deliver an experience that balances its brand with an audience-obsession mindset. Attendees were guided…
DeSantis Breindel, a leading independent B2B branding and marketing agency, is honored to have been named to the inaugural Chief Marketer 200, an editorial list of the country’s best agencies. DeSantis Breindel was included in the B2B brand engagement category. The accolade comes from Chief Marketer, a publisher of content, recognition programs, and training events for Fortune 1000 marketers. DeSantis Breindel was selected because of its consistently strong work across clients and industries, evidenced in client testimonials, case study submissions, creative concepts, and executions. Highlighted work included bold rebrands for consulting firm ICF and law firm Lathrop Gage, and a…
DeSantis Breindel announces the launch of Huddle, an intimate community of B2B marketing leaders who come together to connect, collaborate, and learn. Huddle brings together successful marketers in an open and honest environment of sharing and collaboration that allows them to find solutions to their most pressing issues while empowering one another with their stories of success. It’s an opportunity to create lasting, meaningful connections with peers in the B2B space. Howard Breindel, co-CEO of DeSantis Breindel, said: “In collaborating closely with B2B marketing leaders over the years, we have been struck by how much they have in common beyond…