Reintroducing a legacy outsourcing player as a next-gen transformation partner
Rebranding a technology pioneer to confront market disruptors.
Creating a powerful new professional services brand to translate a game-changing merger into a benefit for customers and investors.
Repositioning a longstanding brand to fully leverage new, transformative acquisitions.
Boldly rebranding a leading digital security provider to reflect a new strategic direction.
Leveraging brand to reflect and sustain a law firm’s rapid growth.
Creating a transformational new brand for a global cybersecurity technology provider.
Branding a commercial finance leader for accelerated growth.
Creating an entirely new brand in the highly competitive district energy market.
Helping a radical new real estate start-up carve out its own space in the industry.
Repositioning a cybersecurity technology innovator to capture market share from entrenched legacy technology firms.
Launching a breakthrough financial product in a highly competitive marketplace.
Building a bold challenger brand to accelerate growth.
Unifying a global consulting firm with an impactful new brand after multiple mergers.
Clarifying a brand’s value for audiences across the healthcare spectrum.
Identifying a unique territory to empower an investment firm to gain market share.
Building a cohesive global brand for a complex, multi-product real estate platform.
Reinventing an energy conservation company’s customer experience to match its new tech-powered brand.
Positioning an innovative non-profit for its national debut with an engaging new brand.
Rebranding a 100-year-old association to connect to a global audience.
Launching a new safety division to change the drug development and marketing paradigm.
Powerfully connecting with consumers and caregivers following a merger of three hospitals.
Launching a stand-out new brand in a category challenged by declining growth.
Preparing an innovative not-for-profit to go national.
Uniting four healthcare technology players under a new, unified brand.
Converting a professional services leader's positioning from tactical to strategic.
Reinventing a powerful trade association to resonate with a rapidly changing membership landscape.
Branding a new approach to wealth management.
Creating a proprietary digital asset management system.
Building a brand to unite two long-time competitors.