The CMO’s Guide to Law Firm Branding

In today’s market, law firm marketers face a tough challenge: making the case for brand’s value-creating power to law firm partners with exacting standards.

Learn how to capture the benefits of strong law firm branding, including:

  • Differentiation from the competition
  • Enhanced firm reputation
  • Improved talent retention & recruitment
  • A united firm culture

Download the e-book to learn how brand can drive growth and impact for a law firm—and hear from experienced CMOs on how to rebrand successfully.

After our rebrand, employees expressed a new sense of pride—they told me they felt more connected to each other and the brand, and they wanted to see where we could go.

Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca

See what’s inside the e-book

  • Making the case for a rebrand or brand refresh to partners and other stakeholders
  • How to build a successful law firm brand
  • Insights from experienced law firm CMOs