“SaaSification,” a term coined by Atul Jagnale of Tata Consultancy Services, refers to the phenomenon of B2Bs — including professional services companies — packaging their proprietary data and technology as subscription software products.

Why the shift? Because every firm is expected to be a digital firm in today’s technology- and convenience-driven environment. But the dichotomy is that traditional professional services are built on high-touch, human interactions. Meanwhile, SaaS promises on-demand, tech-driven convenience.

To help your brand survive the transition from services marketing to software marketing (or a hybrid of the two), download our latest e-book.

You’ll learn how to:

  • Shape your new SaaS offering
  • Develop a brand portfolio strategy
  • Communicate changes clearly so employees and clients feel included