“SaaSification,” a term coined by Atul Jagnale of Tata Consultancy Services, refers to the phenomenon of B2Bs — including professional services companies — packaging their proprietary data and technology as subscription software products.
Why the shift? Because every firm is expected to be a digital firm in today’s technology- and convenience-driven environment. But the dichotomy is that traditional professional services are built on high-touch, human interactions. Meanwhile, SaaS promises on-demand, tech-driven convenience.
To help your brand survive the transition from services marketing to software marketing (or a hybrid of the two), download our latest eBook.
You’ll learn how to:
- Shape your new SaaS offering
- Develop a brand portfolio strategy
- Communicate changes clearly so employees and clients feel included