Identifying a unique territory to empower an investment firm to gain market share
Tried-and-true messages are no longer enough to attract attention and create differentiation in professional services. The answer is simple: create a brand.
How one company moved its messaging from “what we do” to “why we do it”—an ownable positioning in a crowded marketplace.
Today, innovation is everywhere we look, and in this fast-paced and increasingly digital world, we don’t just embrace it – we expect it. Recognizing this, brands have jumped on the opportunity to signal to their audiences that they, too, are innovators. But when everyone’s talking about innovation, branding and messaging around it can easily fall flat – and we see this all too often in the B2B space.