Sales force empowerment

Your brand is born in the boardroom but comes to life in the field. So it’s critical that your sales force fully understands who you are, what you do, and why you’re better than the competition.

But sales professionals are a hard-nosed lot; they need to understand that your brand is more than words on a slide or website—they must believe that it can help them sell. This means providing them with the information and tools they need to understand, communicate, and live your brand. Pitch decks, digital campaigns that dovetail with in-person sales, events, and other branded touchpoints will demonstrate that a brand is a useful tool that can make them even more successful.

Some of Our Clients

Insights on Sales Force Empowerment

Closing the Knowledge Gap with a Corporate Brand

A common challenge for many professional services firms, or really any firm selling multiple products, services, and departments is a lack of knowledge. Here’s how to overcome this major impediment to successful synergies.

Build the Right Team for a Customer Experience Home Run

Brands that value customer experience build the best teams, combining the skills, influence and knowledge to get customer experience done right. Howard Breindel offers tips for assembling a stellar roster to bring in a CX grand slam.