Selling a New Brand to the Sales Force
The toughest audience for your new brand may not be your long-time clients or future prospects. It may be your own sales force.
But sales professionals are a hard-nosed lot; they need to understand that your brand is more than words on a slide or website—they must believe that it can help them sell. This means providing them with the information and tools they need to understand, communicate, and live your brand. Pitch decks, digital campaigns that dovetail with in-person sales, events, and other branded touchpoints will demonstrate that a brand is a useful tool that can make them even more successful.
The toughest audience for your new brand may not be your long-time clients or future prospects. It may be your own sales force.
A common challenge for many professional services firms, or really any firm selling multiple products, services, and departments is a lack of knowledge. Here’s how to overcome this major impediment to successful synergies.
Brands that value customer experience build the best teams, combining the skills, influence and knowledge to get customer experience done right. Howard Breindel offers tips for assembling a stellar roster to bring in a CX grand slam.