Sales force empowerment

Your brand is born in the boardroom but comes to life in the field. It’s vital to enable your sales force with the most powerful tools to communicate who you are, what you do, and why you’re better than the competition – with clarity and consistency at every touchpoint.

Zelis Healthcare

Uniting four healthcare technology players under a new, unified brand.

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Insights on Sales Force Empowerment

Selling a New Brand to the Sales Force

The toughest audience for your new brand may not be your long-time clients or future prospects. It may be your own sales force.

Closing the Knowledge Gap with a Corporate Brand

A common challenge for many professional services firms, or really any firm selling multiple products, services, and departments is a lack of knowledge. Here’s how to overcome this major impediment to successful synergies.

Build the Right Team for a Customer Experience Home Run

Brands that value customer experience build the best teams, combining the skills, influence and knowledge to get customer experience done right. Howard Breindel offers tips for assembling a stellar roster to bring in a CX grand slam.