Market Expansion

What got you here won’t necessarily get you there. To enter a new region, vertical or horizontal, you must first determine whether your current B2B brand will resonate with a new audience, and can stretch to move your organization ahead without diluting your current brand equity.

Absolute Software

Creating a transformational new brand for a global cybersecurity technology provider.

See the Case Study

Insights on Market Expansion

As Tech and Consulting Merge, Is Your Brand Still Relevant? 

For all consulting firms, it is critical that any change in business strategy is supported by a change in brand strategy. Only when the two align will firms be able to truly capitalize on the evolving technology-consulting landscape and achieve growth goals.

Branding B2B Companies in a Global Marketplace

When we work with a client entering a new market, one of the first things we hear is that the company stands for different things in different countries – and therefore no single brand can possibly resonate globally. Is this true? Howard Breindel looks at the ways a global brand can help or hurt B2B company success.

Five Signs That It’s Time to Refresh Your B2B Brand

In reviewing branding projects that DeSantis Breindel has worked on over the years, we noticed five warning signs our clients have encountered when coming to us for help. Read on to assess your brand.