Reinventing an energy conservation company’s customer experience to match its new tech-powered brand.
Brands that value customer experience build the best teams, combining the skills, influence and knowledge to get customer experience done right. Howard Breindel offers tips for assembling a stellar roster to bring in a CX grand slam.
Smart companies have moved beyond comparing budgets and are instead focused on collaboration between marketing and IT, as both are key to what is becoming critical to businesses – the customer’s experience.
Customer experience. The phrase has become ubiquitous in branding and marketing circles. But what does customer experience mean in the B2B arena, where relationships dominate and decision making is complex and nuanced?