Reinventing an energy conservation company’s customer experience to match its new tech-powered brand.
A great B2B brand can woo clients, but only a great experience can wow them. Learn how to optimize your customer experience — and strengthen marketing’s role in innovation along the entire customer journey — from DeSantis Breindel and the authors of Woo, Wow, and Win, the award-winning book on service design.
Customer expectations for a seamless, relevant and engaging experience have never been higher. It’s tempting to focus on the latest technology as a solution, but your brand may be the missing ingredient you need to ensure that your customer experience is distinctive and meaningful enough to drive choice, loyalty and advocacy over the long term.
Staying on top of the latest content about customer experience is a daunting task. To save you some time (and frustration), here is a short list and concise summaries of some of the articles we believe you will find most valuable.